For Miami Restaurants Live Entertainment Means a Revenue Boost
Spend even a few hours in our Magic City and one thing is clear: Miami is fast becoming a foodie haven. With some 13,000 licensed restaurants across the tri-county area standing out from the crowd can be tough. One of the best ways to do that, however, is by adding live entertainment. It’s also guaranteed to make you more money – fast. Enabling this revenue boost by connecting your restaurant to the best local and international talent is what we do best.
Adding live entertainment to your restaurant offering generates more money for your brand in four distinct ways. Each benefit builds on the other and is a must-have addition when considering Miami’s increasingly competitive restaurant landscape. The facts speak for themselves.
Increases the number of customers your serve
How? By letting your customers do the marketing for you, sharing their positive experiences on social media, generating an authentic organic “buzz.” This is a statement borne from facts: while most Instagram and Facebook users (96 percent) don’t follow a corporate brand, 71 percent of users that had a positive experience with a brand interaction will discuss the experience with friends through these channels. What’s more, visual content is 40 times more likely to be shared on social media. It doesn’t take rocket science to see the value that live entertainment, combined with pics of delicious food presentations can have on your restaurant’s bottom line.
Increases how much customers spend per visit
How? By encouraging diners to stay longer. Guests will stay longer, eat more food, purchase more drinks at the bar or at their table, and instead of choosing another establishment after dinner, they will stay put to enjoy your live entertainment scene. The logic goes like this: Why would guests leave the place they’re at, paying for another Uber or Lyft if they’re already having a great night out? Answer: they won’t. Here too, research bears this out. Providing music in general has been determined to boost overall restaurant sales revenue by 9 percent, while a Scottish study even found that with the right music a restaurant’s bar bill increases by 51 percent!
Increases the Frequency your Diners Visit
How? By building brand loyalty and fostering a positive, emotionally enriching experience that adds to your already top-quality food and drink. In other words, regular entertainment means regular, paying customers. In fact, local establishments are already incorporating this model into their dining plan and Dry N Wet thinks it’s time you did too. For example,look at Tap 42’s Sunday Brunch, Le Chick’s self-proclamation as a “DJ entertainment restaurant,” and Marion’s Thursday Soiree with Live DJ & Entertainment. All three incorporate live entertainment into their guest offerings and all three are among Miami’s top weekend hangouts.
Increases your leverage to raise prices
How? Because you’re adding a unique live entertainment option that’s a talking point among your loyal supporters and newbie’s alike. Miami’s restaurant competition is fierce. The only way your brand can justify a price increase is if you’re adding something more, something different; something that gets people excited and motivated to come back again and again. Once your restaurant is known as the “it” place, complete with regularly occurring live entertainment, you can command higher prices. People will pay because they know you deliver on your promise of great food, great atmosphere, great drinks, great ambiance, and yes, great live entertainment.
Live Entertainment a (Mostly) Untapped Resource
The most encouraging news is that many Miami restaurants still have yet to embrace a live entertainment option. Sure, there are the above examples. But they are the exceptions rather than the rule. For a host of reasons live entertainment could be just what your restaurant brand is looking for to super charge your revenue and greatly enhance your popularity and the degree to which your most loyal guests are motivated to come back for more – and spend more money.
Our three step system:
Choose your Set up
Choose the Set Up that best fits your needs. Having the right amount of sound is critical for a successful event. Our production advisors will help you select the perfect option for your space.
For hotels with sound system in place
The Basic Set up will provide you with the essentials for the Artist to perform: Mixer, Instruments, CDJs, Turntables and Booth Sound System. The perfect option if there is already a powerful enough sound system in place.
When you need some power
The Premium Set up provides you with everything the Basic Set Up does, plus a state of the art sound system composed by tops and subwoofers. This option also provides a large canopy that will cover the set up in the case of rain. Ideal for venues with small sound systems.
For special occasions
Build your perfect set up with the help of our production advisors. Choose between an ample offer of sound, lighting, stage structures, lasers, smoke machines... Anything you need to make a long lasting impression!